Rivertown Finance came to me looking for a site that was simple, but different. They needed a totally new look. So, after meeting with Roxanne and discovering her preferences we got started with the logo. She wanted something simple, but slightly edgy (for a finance company). After many concepts and revisions we both felt this made the most sense for them. From there we moved on to the site and followed the same mentality – simple, clean, a little edgy and different from the normal finance company website look.